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Month – December 2013

Get FREE Trade Publications Of Your Industry

Are you currently reading trade publications for your industry?  If not, why? Now you don’t have any more excuses.  Check out http://smallbiztrends.tradepub.com to get any trade publications, reports, etc. of your industry (I just signed up for a few about marketing… who doesn’t love FREE?)! I’m always reading up about marketing and how to attract […]

Features vs Benefits

Ah, Features and Benefits.  What’s the difference?  Which are you using in your marketing? Features:  What something is.  Take the a/c in the car…  It blows out cold air in the summer time. This is a feature. Benefits:  What something does for you.  The a/c in the car blows out cold air which keeps you cool in […]