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Month – October 2014

Control Your Market

I’ve been reading Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow (If you’ve never read it, I highly suggest it).  One thing I want to share with you, that really stood out, was… Rockefeller dominated his market (why do you think he’s the richest man in history?!).  With all his oil, he had […]

USPS Offering $50 & $100 Postage Credit For EDDM

You heard it here! The United States Postal Service is now offering $50 and $100 postage credits for first time users of Every Door Direct Mail (EDDM).  Check it out here:  https://www.usps.com/business/every-door-direct-mail.htm Not sure what EDDM is?  It’s a low cost way (Currently 17.5 cents for postage per postcard) to mail over-sized postcards (I mail […]

Scientific Advertising: Good Business

Congratulations!  You’ve made it to the last chapter of Scientific Advertising.  By now, I’m sure you have a notebook full of notes (if you’re as smart as I think you are, you probably even printed out each chapter and took out your old handy-dandy highlighter). Remember to put your new formed knowledge to work!  Implement-Implement-Implement […]

Scientific Advertising: Test Campaigns

If you’re not currently testing your marketing campaigns then be sure to pay close attention… Scientific Advertising CHAPTER FIFTEEN Test Campaigns Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them-not by arguments around a table. Go to the court of last resort-the buyers […]