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Month – October 2015

Market Information First: The Power Of A FREE Report

When I first started working with a top producing real estate agent, we were mailing out the standard “Just Listed/Just Sold” postcards you see every other agent sending out (well, the one’s who actually market).  And, like all the other agents, we offered a free CMA (Comparative Market Analysis). Pretty boring right?  Our prospects knew […]

Back-to-the-Basics: Buying Behavior

Today’s “Back-to-the-Basics” is going to be a little more than “basic.”  The first half I’ll share Dan’s 5 generic E-Factors (Emotional Factors… basic), and the second half will be additional E-Factors to Affluent Buyers (a little more than basic). In Dan Kennedy’s book, No B.S. Marketing to the Affluent, Dan says: “Everybody’s buying behavior is […]