There’s nothing I hate more than seeing the same old ‘boring’ marketing that most businesses use like, “I sell real estate. Call me!” or “I’m a plumber. Call me when your sink leaks.”
So, today’s Back-to-the-Basics is about…
STOP being BORING and START being OUTRAGEOUS
Here’s an example of a mini trash can I used to get expired listings for real estate:
Talk about OUTRAGEOUS! If you got a mini trash can in the mail would you open it? Of course you would! Why? Because it’s OUTRAGEOUS! Who in the world sends a mini trash in the mail? Me and other outrageous marketers who are looking for results.
So, stop being boring and start being OUTRAGEOUS!!!
There’s a great book by Bill Glazer called Outrageous Advertising That’s Outrageously Successful, which has over a hundred different outrageous advertising examples. Curious to see a couple of these outrageous examples? Send me an email asking for a couple of examples and I’ll be happy to send them to you.
You can also check out some of my notes on the book, OUTRAGEOUS Advertising, by Clicking Here.
Now go be OUTRAGEOUS!