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Back-to-the-Basics: Branding

Howdy!  I hope you had another wonderful, productive weekend.  Do anything fun?

Got another “Back-to-the-Basics” Monday with good ‘ole Dan Kennedy!  This time it’s from Dan’s book, No B.S. Brand-Building by Direct Response.

If you’ve been slacking with your offers lately, or not evening using offers, with your marketing (which, I can’t believe that to be true since you’re on Duke of Marketing, but I’ve been shocked before), then this one is for you.

Dan Kennedy Brand Building

“Your Brand should be a happy, free by-product of Direct Marketing – Not purchased outright.”

More wise words from a wise man.

You don’t have the budget of a big dumb company to plaster your name everywhere in hopes people will start to recognize your name and start using your products/services.

You must use Direct-Response Marketing, which, in turn, will build your brand!

Have you been trapped in the “Brand-Building” mentality before?  How did you decide to cross over to Direct-Response Marketing?

Be sure you leave a comment below.

Now go take action!

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