Howdy! I hope you had another wonderful, productive weekend. Do anything fun?
Got another “Back-to-the-Basics” Monday with good ‘ole Dan Kennedy! This time it’s from Dan’s book, No B.S. Brand-Building by Direct Response.
If you’ve been slacking with your offers lately, or not evening using offers, with your marketing (which, I can’t believe that to be true since you’re on Duke of Marketing, but I’ve been shocked before), then this one is for you.
“Your Brand should be a happy, free by-product of Direct Marketing – Not purchased outright.”
More wise words from a wise man.
You don’t have the budget of a big dumb company to plaster your name everywhere in hopes people will start to recognize your name and start using your products/services.
You must use Direct-Response Marketing, which, in turn, will build your brand!
Have you been trapped in the “Brand-Building” mentality before? How did you decide to cross over to Direct-Response Marketing?
Be sure you leave a comment below.
Now go take action!