One of the greatest copywriters ever to live was Gary Halbert. If you can get your hands on the few books he wrote, or the many ads he has written, then do so as fast as you can!
Gary used to ask a question at his seminars. He’d ask (paraphrased), “If we decided to compete in the restaurant business and I gave you one thing that you could have over me, what would it be?”
Some people said they’d want the best burger recipe, another person said the best customer service, and yet another person said they’d like the high-traffic location.
Gary then said he’d still beat them all. Why? What would Gary want? He’d want…
A Starving Crowd!
Yep, that’s it! A starving crowd.
Now this lesson isn’t necessarily about restaurants, but it’s about the psychological and emotional appeal of your prospects, customers, and clients.
You don’t have to have the greatest pizza, you just need a starving crowd to feed your pizza to.
Same goes with any product or service you have. You want to serve a starving crowd!
Now get out there and serve your starving crowd!