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BTTB: All Successful Selling Is…

Sheesh, feels like forever since I’ve done a ‘Back-to-the-Basics’ Monday, but have no fear… It’s BAAACK!

Today’s ‘Back-to-the-Basics’ comes from Dan Kennedy’s book, The Ultimate Sales Letter.

No matter how you’re selling, whether it’s from your office, phone, stage, postcard, sales letter, social media, etc. successful selling is… what?

Dan says:

“All successful selling is by nature and necessity manipulative, and
must apply pressure to get decision and action.”

That word ‘manipulative’ sounds scary and bad, right?  Well, sure, it could be used for evil purposes, but it’s also used for good.

If you’re selling a product or service that will change someone’s life for the better, then it’s your duty to get your prospects to buy from you.

In fact, if you’re selling a product or service that could change someone’s life for the better, but you’re not convincing your prospect to buy then you’re actually doing them a disservice.

Think about it…

So, what are you thoughts on being manipulative and applying pressure to get your prospects to make a decision and take action?

Leave your comments below and… go take action! 

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