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BTTB: What Do People REALLY Want?

Before I get to today’s ‘Back-to-the-Basics’ I just want to know, how did Mother Nature treat you this weekend?? She sure did like to play games here in Cleveland this weekend.  The weather was crazy… After a winter that wasn’t really a winter, winter decided it was time to show the little white snowflakes. Seriously, the middle of May and we got snow. Crazy.

Anywho, for today’s ‘Back-to-the-Basics’ I’m going to be sharing with you the desire of 8 life forces Mother Nature has biologically programmed in every human being.

With a little help from Cashvertising by Drew Eric Whitman, he explains these 8 life forces. Though he calls them the Life-Force 8.

  1. Survival, enjoyment of life, life extension.
  2. Enjoyment of food and beverages.
  3. Freedom from fear, pain, and danger.
  4. Sexual companionship.
  5. Comfortable living conditions.
  6. To be superior, winning, keeping up with the Joneses.
  7. Care and protection of loved ones.
  8. Social approval.

Think about it.  We all want the above.  These are the desires we’ve all be programed with.

Now imagine using these desires in your marketing.  Creating appeals that match these desires.

Hmmm… if you do that you just may see your business taking off to new heights!

Be creative and tie one of these life forces into your next marketing campaign.

Now go take action!

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