Crickey, mate! I just got back from the humid-ridden south in the Everglades and saw some Alligators, lizards, and a bunch of other crazy stuff we don’t see around here up north. It was a good time.
Anywho, when I got back in yesterday I had a package with my name on it. I opened it up and it was the new book Ask. by Ryan Levesque.
I remember requesting this book a few months back as a limited number of FREE releases. Hey, who doesn’t like free?! Didn’t even have to pay the shipping. I thought he was crazy, but it turns out he’s a genius! Here’s why…
When I first opened the package I noticed there were ads on top of the book. Here’s a picture:
As you can see there are three ads. One was for a DVD on the Fundamentals of Photography, $100 Wine Voucher for Virgin Wines, and a free box of Salted Fudge & Peanut Cookies from Graze (never heard of them, but they look delicious). They all included offers and discounts.
Now, I wonder if he did his research when figuring out what advertisers to have included with the book. Everyone can relate to food, so I can see how Graze is there. Seems everyone and their mother is trying to become a photographer. And the wine? Well, I don’t drink alcohol, so It doesn’t apply to me, but I guess the majority of the world does. I guess I’m just the odd ball. ha
And, I couldn’t help but think… what a genius! Offer a free book and free shipping to your prospects to help build your list. Then, to offset the costs of printing and shipping the books he included coupons in the package. GENIUS!
It’s almost like a Valpak. Share the costs of advertising and everyone wins… but this was for a free book and shipping to build up a prospect list.
Right now, I don’t think I can think of a better way of offering a free book, with free shipping, and getting other advertisers to cover your costs. Just remember to be sure the advertisers you get are ones your prospects will be interested in.
What do you think of this? Have you ever wondered how you could offer a free product and not lose money? What are ways you an incorporate this into your marketing?
Be sure to leave your comments below.
Now go take action!