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3D Mail Marketing

11 Of The DEADLIEST Direct Mail Mistakes You’re Making Right Now

Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]

What Does Donald Trump Winning The U.S. Presidential Election Have To Do With Marketing? EVERYTHING!

The news has been flying all over the world today that Donald Trump, against all odds, has won the U.S. Presidential Election. Before I go any further I want to say this is not a political post.  This is my observations of the marketing done with the Presidential Campaigns.  It’s to give you marketing ideas that you […]

Does Each Piece In Your Marketing Campaign Have Its Own Objective?

Just a little throw back Thursday from June of 2015 (with voice recording). Did you know that each piece in your marketing campaign needs to have it’s own objective? Read and listen below to learn more about having an objective for each piece of your marketing campaign. Enjoy! Seems most people only think about the […]

[TBT] Are You Making These 11 Deadly Direct Mail Mistakes?

*I originally published this post in February 2015, and it has such great info I thought I’d do another Throw Back Thursday and include it here.  So, enjoy! Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There […]

Back-to-the-Basics: Be OUTRAGEOUS!

There’s nothing I hate more than seeing the same old ‘boring’ marketing that most businesses use like, “I sell real estate.  Call me!”  or “I’m a plumber.  Call me when your sink leaks.” Boooring. So, today’s Back-to-the-Basics is about… STOP being BORING and START being OUTRAGEOUS Here’s an example of a mini trash can I used […]

3D Mail Video

What happens when you put your blood and sweat into writing a sales letter and the envelope never gets opened? Your sales letter doesn’t get read, your prospect doesn’t buy anything, and you didn’t make any money. Not good… Now, you never have to wonder if your prospects are opening your mail, because you have […]