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Copywriting

[Postcard Example] If You’re Doing This With Your Postcards Then Please Change It Now!

(Note:  This is a postcard example I am critiquing that was received from a real estate agent.  The examples I give can be used for ANY business, not just real estate.) Last spring I received a postcard from a real estate agent which I critiqued on here.  You can see this article by Clicking Here. Well […]

Two Of The Best Marketing Principles From 2,000 Years Ago

I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]

NOTES on Outrageous Advertising!

One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]

11 Of The DEADLIEST Direct Mail Mistakes You’re Making Right Now

Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]

Use An Advertorial To Get New Prospects, Customers, & Clients!

Well hi there! Ever think about using an Advertorial for advertising to get new prospects, customers, and clients?  Do you even know what an Advertorial is? Well then, you’re in luck.  Because I’m republishing a post on a GREAT example of an Advertorial that I originally posted in February 2014 (wow, time sure does fly […]