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Customer Service

What’s Your Lifetime Value Of A Customer?

*It’s Throwback Thursday! Today’s post was originally published in March 2014, about collecting your prospects’, customers’, and clients’ contact info and figuring out their LTV or Lifetime Value of a Customer. (Did you know your best customers are you existing customers?!!) Enjoy! So, a customer comes into your business and buys a product from you. […]

Does Each Piece In Your Marketing Campaign Have Its Own Objective?

Just a little throw back Thursday from June of 2015 (with voice recording). Did you know that each piece in your marketing campaign needs to have it’s own objective? Read and listen below to learn more about having an objective for each piece of your marketing campaign. Enjoy! Seems most people only think about the […]

BTTB: Why Are You Making Sales?

I want to share with you my first ‘Back-to-the-Basics’ article I wrote on July 27, 2015. It’s so good it’s got to be read again!  Enjoy! For the past couple of weeks, I’ve been doing a “Back-to-the-Basics” on a Facebook Group I’m a part of and I’ve been getting good feedback. So, I’ve decided to […]

[Postcard Example] What’s Everyone Talking About Right Now?

Originally posted August 2015, but it’s a perfect example of the old saying by copywriting legend Robert Collier… “Enter the conversation already going on in your prospects mind.” So, what’s everyone talking about at the end of August??  Well, keep reading to find out and see some great postcard examples! Oh, and the reason I […]