Dan Kennedy

What Does Donald Trump Winning The U.S. Presidential Election Have To Do With Marketing? EVERYTHING!

The news has been flying all over the world today that Donald Trump, against all odds, has won the U.S. Presidential Election. Before I go any further I want to say this is not a political post.  This is my observations of the marketing done with the Presidential Campaigns.  It’s to give you marketing ideas that you […]

Kick Butt Copywriting Exercise That Will Make Or Break Your Sales Letters

Here’s a great copywriting exercise originally, written in April 2015, you should be doing so you can write those killer sales letters that bring in loads of customers and clients!! Try it out! Last week I bought the great late Gary Halbert’s How to Write a Sales Letter that Will Make You Rich Seminar Transcript. […]

4 Key Secrets To Creating The Framework To Your Marketing Campaigns

Cleveland is on FIRE!!!!  The Indians are going to the World Series!!!  Wow.  Great time to be living in Cleveland… you know, because we actually have winning sports teams, Dan Kennedy lives here, and… I live here!  🙂 Ah, great times. Anywho, today I want to talk to you about the 4 key secrets to […]

BTTB: How Much Do You Care About Your Business?

As a business owner or entrepreneur, you care a lot about your business, right?? Well, how about your customers and clients?  How about your employees? For today’s ‘Back-to-the-Basics’ I reveal Dan Kennedy’s Eternal Truth #12 found in his No B.S. Business Success book. Ready to hear it?! No one will ever care about your business as […]

BTTB: Why Are You Making Sales?

I want to share with you my first ‘Back-to-the-Basics’ article I wrote on July 27, 2015. It’s so good it’s got to be read again!  Enjoy! For the past couple of weeks, I’ve been doing a “Back-to-the-Basics” on a Facebook Group I’m a part of and I’ve been getting good feedback. So, I’ve decided to […]