List Building

Kick Butt Copywriting Exercise That Will Make Or Break Your Sales Letters

Here’s a great copywriting exercise originally, written in April 2015, you should be doing so you can write those killer sales letters that bring in loads of customers and clients!! Try it out! Last week I bought the great late Gary Halbert’s How to Write a Sales Letter that Will Make You Rich Seminar Transcript. […]

4 Key Secrets To Creating The Framework To Your Marketing Campaigns

Cleveland is on FIRE!!!!  The Indians are going to the World Series!!!  Wow.  Great time to be living in Cleveland… you know, because we actually have winning sports teams, Dan Kennedy lives here, and… I live here!  🙂 Ah, great times. Anywho, today I want to talk to you about the 4 key secrets to […]

Does Each Piece In Your Marketing Campaign Have Its Own Objective?

Just a little throw back Thursday from June of 2015 (with voice recording). Did you know that each piece in your marketing campaign needs to have it’s own objective? Read and listen below to learn more about having an objective for each piece of your marketing campaign. Enjoy! Seems most people only think about the […]

BTTB: Why Are You Making Sales?

I want to share with you my first ‘Back-to-the-Basics’ article I wrote on July 27, 2015. It’s so good it’s got to be read again!  Enjoy! For the past couple of weeks, I’ve been doing a “Back-to-the-Basics” on a Facebook Group I’m a part of and I’ve been getting good feedback. So, I’ve decided to […]

Notes From The Total Business Growth Accelerator Livecast

So for the past week I sent out a few emails to you about the no-cost Total Business Growth Accelerator livecast that Dave Dee (Marketing Genius) of GKIC was hosting. Now I know some of you couldn’t be there, so I figured I’d share some of my notes with you… Ain’t I a swell guy? […]

[Detailed Notes] The Ultimate Sales Letter

I have detailed notes for you on The Ultimate Sales Letter by Dan Kennedy.  Feel free to print them out and keep them handy when you’re creating your next sales letter or marketing campaign.  Enjoy! Detailed Notes from The Ultimate Sales Letter by Dan Kennedy The goal is understanding.  To persuade someone, to motivate someone, […]

Back-to-the-Basics: Clear Instructions

So, I don’t know what’s up with Mother Nature here in Cleveland.  She obviously didn’t have clear instructions that it’s Spring so she needs to bring Spring weather.  Who wants 5 inches of snow in April?  Not me. Anywho, most people don’t give their prospects, customers, and clients ‘clear instructions’ on they you want them to do next. […]