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What’s Your Lifetime Value Of A Customer?

*It’s Throwback Thursday! Today’s post was originally published in March 2014, about collecting your prospects’, customers’, and clients’ contact info and figuring out their LTV or Lifetime Value of a Customer. (Did you know your best customers are you existing customers?!!) Enjoy! So, a customer comes into your business and buys a product from you. […]

Two Of The Best Marketing Principles From 2,000 Years Ago

I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]

5 UN-Creative Thoughts About Creativity

Today is a guest post from the Marketing Genius himself… Dan Kennedy (AKA:  The Millionaire Maker)!  Dan is going to talk about the 5 UN-creative thoughts about creativity. Enjoy! 5 UN-Creative Thoughts About: Creativity Entrepreneurs and marketers are constantly challenged to be creative.  But creativity as it is commonly thought of and practiced is sin […]

NOTES on Outrageous Advertising!

One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]

11 Of The DEADLIEST Direct Mail Mistakes You’re Making Right Now

Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]