Scientific Advertising

Scientific Advertising: Good Business

Congratulations!  You’ve made it to the last chapter of Scientific Advertising.  By now, I’m sure you have a notebook full of notes (if you’re as smart as I think you are, you probably even printed out each chapter and took out your old handy-dandy highlighter). Remember to put your new formed knowledge to work!  Implement-Implement-Implement […]

Scientific Advertising: Test Campaigns

If you’re not currently testing your marketing campaigns then be sure to pay close attention… Scientific Advertising CHAPTER FIFTEEN Test Campaigns Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them-not by arguments around a table. Go to the court of last resort-the buyers […]

Scientific Advertising: Getting Distribution

Moving forward… Scientific Advertising CHAPTER FOURTEEN Getting Distribution Most advertisers are confronted with the problem of getting distribution. National advertising is unthinkable without that. A venture cannot be profitable if nine in ten of the converts fail to find the goods. To force dealers to stock by bringing repeated demands may be enormously expensive. To […]

Scientific Advertising: Use of Samples

  Do you offer any samplings of your products??  Read on… Scientific Advertising CHAPTER THIRTEEN Use of Samples The product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it. That being so, samples are of prime importance. However expensive, […]

Scientific Advertising: Strategy

Keep moving forward! Scientific Advertising CHAPTER TWELVE Strategy Advertising is much like war, minus the venom. Or much, if you prefer, like a game of chess. We are usually out to capture others’ citadels or garner others’ trade. We must have skill and knowledge. We must have training and experience, also right equipment. We must […]