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11 Of The DEADLIEST Direct Mail Mistakes You’re Making Right Now

Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]

Use An Advertorial To Get New Prospects, Customers, & Clients!

Well hi there! Ever think about using an Advertorial for advertising to get new prospects, customers, and clients?  Do you even know what an Advertorial is? Well then, you’re in luck.  Because I’m republishing a post on a GREAT example of an Advertorial that I originally posted in February 2014 (wow, time sure does fly […]

What Does Donald Trump Winning The U.S. Presidential Election Have To Do With Marketing? EVERYTHING!

The news has been flying all over the world today that Donald Trump, against all odds, has won the U.S. Presidential Election. Before I go any further I want to say this is not a political post.  This is my observations of the marketing done with the Presidential Campaigns.  It’s to give you marketing ideas that you […]

Kick Butt Copywriting Exercise That Will Make Or Break Your Sales Letters

Here’s a great copywriting exercise originally, written in April 2015, you should be doing so you can write those killer sales letters that bring in loads of customers and clients!! Try it out! Last week I bought the great late Gary Halbert’s How to Write a Sales Letter that Will Make You Rich Seminar Transcript. […]

4 Key Secrets To Creating The Framework To Your Marketing Campaigns

Cleveland is on FIRE!!!!  The Indians are going to the World Series!!!  Wow.  Great time to be living in Cleveland… you know, because we actually have winning sports teams, Dan Kennedy lives here, and… I live here!  🙂 Ah, great times. Anywho, today I want to talk to you about the 4 key secrets to […]