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Creative Thinking For Entrepreneurs

What’s your hunting list?  What are three things you’re hunting for?  (I’ll explain these questions in a little bit)

So, I was reading the transcript for Creative Thinking For Entrepreneurs by Dan Kennedy (Tip:  You can find a lot of great information products on Ebay… for CHEAP) and it really gets your creative juices flowing.

I highlighted quite a bit, which I want to share some of the highlights with you here (this is pretty much going to be bullet point style and quotes from Dan Kennedy himself, so bare with me here!!):

  • “Almost everybody works with check lists.”
  • “The best creative answers and best creative exploitation of opportunities were never in the category that people though they were going to be in.”
  • “It’s very dangerous to blindly copycat what you think is a success unless you know everything going on behind what you are seeing.”
  • “Look at what everybody else is doing and do the opposite…. Whatever they tell you to do screw them!  Do the opposite.”
  • “You should never do anything without thinking through what’s the next step, what’s the next step, what’s the next step, what’s the next step.”
  • Speed:  “Edison said, It’s vital to carry a crude idea only as far as good enough and then get it into the marketplace immediately and fix it on the fly.  No man becomes rich in America as a result of perfection.”
  • Process Change:  Rearrangement, Total Replacement, Specificity, Substitute Stuff, Use Change, Visa Versa (think… what else can my product do?  Can anything be changed around to make it new, etc.).
  • “Read what you don’t ordinarily read, watch what you don’t ordinarily watch and listen to what you ordinarily listen to, go to places you don’t ordinarily go and observe people you wouldn’t ordinarily hang out with.”
  • “Never ever (x6) do anything from a blank page.”
  • “You should be building up swipe files.”
  • “Go where the customers are.”
  • “One of the big dumb things that advertisers are doing is not linking their advertising to the conversation that’s already going on in people’s minds.”

Right now you’re probably wondering what to do with all this information, right?  Well, implement!  What’s one thing in the list above that you’re not doing (I’m sure there’s more than one)?  Use these quotes and start being creative!

Ok, back to the very first questions.

“What’s your hunting list?  What are the three things you’re hunting for?”  Dan says those are really good beginning seminar questions.  I say, they’re really good questions for everything!

So, what is it you’re hunting for when you read these blog posts, exploring Google, going to seminars, reading a book, watching a movie, etc.?  What is it that you’re looking for?

Look, most people just show up not hunting for anything.  They just hope something will happen out of blind accident.

Those two questions, which I got out of Creative Thinking For Entrepreneurs, are the most important questions you need to ask yourself when seeking out information.  Be specific for what you’re looking for.  Don’t let it happen by pure accident, because… it ain’t gonna happen.

So, the next time you go to a seminar, read a book, watch a movie, hang out with a friend, etc., thing… “What’s my hunting list?”  “What are the three things I’m hunting for?”

Think about it…

Now go take action!

 

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