I can’t believe I waited this long to get Bob Bly’s book, The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells.
I just got it from Amazon and, WOW, it’s jam packed with information. It’s almost 400 pages of sold gold. Seriously, check it out for yourself... CLICK HERE to take a look and see what all the hype is about. (See below for a special offer for January 2014)
If you’re looking to create your own marketing campaigns, then you must learn about copywriting (The Copywriter’s Handbook is a great place to start, you can also check out Dan Kennedy’s: The Ultimate Sales Letter).
You want to have the right message sent to the right market. If your copy fails to deliver the message, then you are leaving money on the table. That’s a no-no.
So, what will you learn from The Copywriter’s Handbook?
- You’ll learn about the writing process;
- How to write to get attention, communicate, and sell;
- How to write direct mail, print ads, brochures, emails, etc.;
- A little about graphic design;
- And, much much more!
Bob also includes checklists that you can use while writing your ads, brochures, direct mail, etc.
Now, I haven’t read through the whole book yet, but I went right to the “Writing for Direct Mail” chapter as soon as I got the book. If you have been following my blog for awhile, you know that I’m a huge fan of Dan Kennedy.
There are a few things that Dan teaches, and Bob teaches the opposite.
- Dan says to use real stamps on the envelope which makes it look like you took the time to stamp it instead of a computer. Bob says, “A postage-metered envelope outpulls an envelope with stamps.”
- Dan says to handwrite the recipient’s address on the envelope. Bob says, “Addressing envelopes by hand reduces response, perhaps because it looks amateurish.”
- Dan says to use doodles in your copy, such as: handwritten notes in the margins, arrows, highlighting, etc to increase response. Bob says, “This can increase response when mailed to low and middle-class consumer audiences. Avoid these techniques when writing to business executives or upper-class consumers (Dan never mentions this).”
Who’s right? I believe they are both right. The only “real” way to find out is to test, Test, TEST to see what your audience responds to.
The one that pulls in the most money wins. BINGO!
Go get your copy of The Copywriter’s Handbook here!
**Since I’m feeling generous, through the whole month of January 2014 and for the first 10 buyers (Send me an email or leave me a voicemail as soon as you buy the book so I can keep track of you!), if you buy The Copywriter’s Handbook through one of my links and after you read the whole book… if you decide the book wasn’t full of gold nuggets then let me know and I will buy the book back from you for the amount you paid. I’ll even pay for the cost of shipping to me.**
See, I’m not such a bad guy after all. ha! 🙂
Now go take action!