I don’t know about you, but I enjoy fishing every once in a while. I’m not one of those fishermen who go out every weekend, but I do enjoy it a few times throughout the summer. It’s nice and relaxing, and you get to chat with your buddies.
Anywho, a few weeks ago, five of us were out fishing at LaDue Reservoir (about 40 minutes east of Cleveland). There I am with my rod and reel… cast it out, reel it in, cast it out, reel it in, and so on. I then couldn’t help but notice our one buddy, Eddy, kept reeling fish in. Seriously?! Our boats are like 5 feet away from each other and he’s catching all the fish.
Hmm… something didn’t add up.
I then noticed he had three fishing rods… all cast out into the lake. When he’d get a bite he’d start reeling it in with a fish on it. And… I was like, “huh?!!” Not only did he have a fish, but sometimes he had two fish on the same rod. He had some kind of extension thingy mabob, and each one had two hooks on it.
So, three fishing rods magically turned into six. SIX!!!
He had six hooks going at once, and, to my surprise… he was catching all the fish. If I recall, I didn’t catch one all day. Hmph!
So, Eddy unwittingly had his finger on this incredible secret.
The problem, with most businesses, is they’re always in desperate need of customers and clients. They have too few lines cast into the pond.
Think about your business. How many rods do you have cast into the prospect pond? Did you using direct mail, but stopped to jump on the Facebook bandwagon? Do you only have one source to get customers and clients?
Or, have you already seen the light and have multiple marketing rods cast into the prospect pond to drive customers and clients to your business?
Here’s what you need to remember, just like Three Dog Night’s song, “One is the loneliest number that you’ll ever do.”
So, here are different marketing “rods” you can cast into the prospect pond to get more customers and clients:
- Direct Mail
- Coupon Books
- Newspaper Ads
- Facebook Ads
- Google Ads
- Social Media
- and the list goes on and on…
And, you know what the best part is about all these different marketing “rods?” You can integrate them together!
Direct mail can direct a prospect to a landing page to get a free report or sign up for a webinar.
Then, the free report or webinar directs your prospects to give you a call or stop into your store for a free gift. It could be anything!
From offline you can take them online, and online you can take them offline, and everything in-between.
Just be sure you have multiple marketing “rods” cast into the prospect pond at once!
Are you guilty of having only one marketing “rod?” If so, what’s your plans to fix it?
Be sure to leave your comments below.
Now go take action!