Marketing Mistake Number 6:
Not Having a Clear CALL-TO-ACTION
Pick up a copy of your local paper (yes, PAPER) and look at all the local ads. A big mistake you see businesses do is not having a clear CALL-TO-ACTION (CTA).
I’m not talking about having your phone number and website on all of your marketing materials (Having a phone number and website on your ads floating around is not a CTA). I’m talking about giving your prospects clear instructions on what you want them to do next. You need to take your prospects hand and direct them to where YOU want them to go.
Have A Clear CALL-TO-ACTION
“To receive Your FREE Teeth Whitening Kit call 555-555-6543 and mention this ad or visit www.ABCTeethWhitening.com to request Your FREE Teeth Whitening Kit today.”
That’s a CTA. It’s gives instructions on what you want your prospects to do next.
Here’s a way to make the CTA even stronger:
“To receive Your FREE Teeth Whitening Kit call 555-555-6543 and mention this ad or visit www.ABCTeethWhitening.com to request Your FREE Teeth Whitening Kit today. But hurry, there’s only 17 FREE Teeth Whitening Kits available, and once they’re gone you’ll have to pay the discounted price of $59.97 (Normally $79.95)”
See what I did there? Not only does it give clear instructions on what to do next, but I created URGENCY to the CTA by adding in a limit on the teeth whitening kits, “… But hurry, there’s only 17 FREE Teeth Whitening Kits available…”
You’ll also noticed how, “…discounted price of $59.97 (Normally $79.95)” was added.
This shows the retail price ($79.95) and the discounted priced ($59.97), which creates real value to the FREE Teeth Whitening Kits. It also shows you’re still giving a great deal, even if your prospect isn’t able to get a free kit.
If You Don’t Give A Clear Call-to-Action Or Give Confusing Directions
(Or None At All), Then Your Prospects Will Do… Well, NOTHING.
Don’t assume your prospects will call you just because your phone number is on an ad. Don’t think they’ll visit your website just because your web address is at the bottom of the ad.
You know what happens when you “assume” something, right? You make an… well, you know.
So, remember: Give a clear CALL-TO-ACTION on all of your marketing materials.
Your Plan of Action:
- Pick up a copy of your local paper (yes, PAPER) and look at all the local ads. Check out the Real Estate Agents, Insurance Agents, and Contractors. Find the ones that have a clear Call-to-Action and compare them with the ads that just give a name and phone number (no CTA).
- Start writing different Call-to-Actions for your ads. Think outside the box. Don’t worry about not making sense at first, just write-Write-WRITE your CTAs and put them together to come up with the most clear, Money-Sucking Call-to-Action you can come up with!
Tomorrow, you’ll receive Marketing Mistake Number 7: Not Having a FOLLOW UP SYSTEM.
So be on the lookout and be sure David@DukeOfMarketing.com is in your “safe senders” list. You don’t want to miss out on the next lesson!
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