Month: June 2013

No B.S. About It

If you’re new to Direct-Response Marketing the best books to pick up are the No B.S. series by Dan Kennedy.  I’ve read most of his books and they are jammed pack with information (You may remember I talked about the No B.S. Newsletter in an earlier post which you can check out by Clicking Here). […]

How To Write A Good Advertisement

If you like writing your own ads and sales letters then you’ll love How to Write a Good Advertisement by Victor Schwab. Schwab says there are five fundamentals in writing good advertisements: 1.  Get Attention 2.  Show People an Advantage 3.  Prove It 4.  Persuade People to Grasp This Advantage 5.  Ask for Action Let’s […]