I can’t believe I waited this long to get Bob Bly’s book, The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells. I just got it from Amazon and, WOW, it’s jam packed with information. It’s almost 400 pages of sold gold. Seriously, check it out for yourself… CLICK HERE to take a look and see […]
Month: December 2013
I hope you all have a very Merry Christmas!~
If you’re a new business in town what is the first thing you do? I sure hope you said concentrate on marketing. No matter what Business you are in, you are in the marketing business. There is this new drive-thru pizza shop that just opened up about a […]
Here’s a little marketing lesson I would like to share with you… Yesterday, my boss and I received a Christmas gift from one of our service providers for real estate that we have used in the passed. It was a nice gift, a calendar of Cleveland along with blank cards that we can use to send […]
Seriously… How, in 2013, could you NOT have a website for your business? According to a survey from Yodle, “Many small business owners are still not adopting modern technology and marketing approaches. Although just over one in two SMB owners (51%) use technology to help with accounting operations, this dwarfs technology utilization for appointment booking and […]
Are you currently reading trade publications for your industry? If not, why? Now you don’t have any more excuses. Check out http://smallbiztrends.tradepub.com to get any trade publications, reports, etc. of your industry (I just signed up for a few about marketing… who doesn’t love FREE?)! I’m always reading up about marketing and how to attract […]
It’s been one your since I was sending out regular postcards to home sellers whose houses have expired off the MLS (I’ve sinced changed to 3D Mail. Click Here to check out my 3D Mailings). It was a series of seven postcards that I thought were funny (Guess what… funny doesn’t sell). […]
Ah, Features and Benefits. What’s the difference? Which are you using in your marketing? Features: What something is. Take the a/c in the car… It blows out cold air in the summer time. This is a feature. Benefits: What something does for you. The a/c in the car blows out cold air which keeps you cool in […]