Month: September 2014

Scientific Advertising: Psychology

This chapter of Scientific Advertising on Psychology is amazing.  Pay close attention… Scientific Advertising CHAPTER SIX Psychology The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is […]

Scientific Advertising: Headlines

Pay close attention to your headlines… Scientific Advertising CHAPTER FIVE Headlines The difference between advertising and personal salesmanship lies largely in personal contact. The salesman is there to demand attention. He cannot well be ignored. The advertisement can be ignored. But the salesman wastes much of his time on prospects whom he never can hope […]

Scientific Advertising: Offer Service

Moving right along… Chapter Three of Scientific Advertising… Scientific Advertising CHAPTER THREE Offer Service Remember that the people you address are selfish, as we all are. They care nothing about your interest or your profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say […]

Scientific Advertising: Just Salesmanship

What did you think of Chapter One of Scientific Advertising???  Ready for Chapter Two?  Here we go… Scientific Advertising CHAPTER TWO  Just Salesmanship To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both […]