Be forewarned… this is VERY scary… It was a nice, crisp, fall morning… sipping on my joe in my underwear. I was looking for another idea to advertise the real estate biz in and came across a little, local advertising business. They deliver their little weekly publication to restaurants, coffee shops, etc. and I thought […]
Month: October 2014
I’ve been reading Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow (If you’ve never read it, I highly suggest it). One thing I want to share with you, that really stood out, was… Rockefeller dominated his market (why do you think he’s the richest man in history?!). With all his oil, he had […]
You heard it here! The United States Postal Service is now offering $50 and $100 postage credits for first time users of Every Door Direct Mail (EDDM). Check it out here: https://www.usps.com/business/every-door-direct-mail.htm Not sure what EDDM is? It’s a low cost way (Currently 17.5 cents for postage per postcard) to mail over-sized postcards (I mail […]
Congratulations! You’ve made it to the last chapter of Scientific Advertising. By now, I’m sure you have a notebook full of notes (if you’re as smart as I think you are, you probably even printed out each chapter and took out your old handy-dandy highlighter). Remember to put your new formed knowledge to work! Implement-Implement-Implement […]
What’s your name again? Scientific Advertising CHAPTER TWENTY A Name That Helps There is great advantage in a name that tells a story. The name is usually prominently displayed. To justify the space it occupies, it should aid the advertising. Some such names are almost complete advertisements in themselves. May Breath is such a name. […]
Have a notebook full of notes yet?! Keep writing… Scientific Advertising CHAPTER NINETEEN Letter Writing This is another phase of advertising which all of us have to consider. It enters, or should enter, into nearly all campaigns. Every business man receives a large number of circular letters. Most of them go direct to the waste […]
This chapter is a shorty but a goody… Scientific Advertising CHAPTER EIGHTEEN Negative Advertising To attack a rival is never good advertising. Don’t point out other’s faults. It is not permitted in the best mediums. It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty. If you abhor knockers, always […]
Do you shine in your ads? Scientific Advertising CHAPTER SEVENTEEN Individuality A person who desires to make an impression must stand out in some way from the masses. And in a pleasing way. Being eccentric, being abnormal is not a distinction to covet. But doing admirable things in a different way gives one a great […]
Onward!… Scientific Advertising CHAPTER SIXTEEN Leaning on Dealers We cannot depend much in most lines on the active help of jobbers or of dealers. They are busy. They have many lines to consider. The profit on advertised lines is not generally large. And an advertised article is apt to be sold at cut prices. The […]
If you’re not currently testing your marketing campaigns then be sure to pay close attention… Scientific Advertising CHAPTER FIFTEEN Test Campaigns Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them-not by arguments around a table. Go to the court of last resort-the buyers […]