The other day, my uncle forwarded a mail piece to me that he received from a directory company who places those big directory boards in malls to advertise businesses. Now, you’d think an advertising company would no how to market, right? WRONG. Another big company who could be making a lot more money if they knew how […]
Month: March 2015
Today, I decided to do a video blog about a very creative direct mail piece I received in the mail the other day. Instead of mailing a postcard or sales letter, this HVAC contractor decided to send a… Newspaper?? Wow! Talk about thinking outside-of-the-box. What are you doing with your marketing to stand out from the […]
Gooooooooood morning! I wanted to share a little story with you about customer service. Be sure to think about your customer service as you read… So, yesterday morning, I went into a Deli to sell some advertising. The owner was on the phone, and you could tell the person on the other end has never […]
You’ve heard the saying… Always Be Closing, right? Well, I say, “Always Be Collecting.” What do I mean? Always Be Collecting your prospects customer’s contact information!!!!!!!! (I can’t stress this enough). So, on Monday, I got a coupon to a new “health food” restaurant that I’ve never heard about before. I decided to go give […]