It’s Thursday so you know what that means… another great blog post for you! Remember last week I shared with you a landscaper’s Every Door Direct Mail postcard and how it was missing a lot of Direct-Response Marketing pieces, and I explained what to do to fix it? Well, earlier this week I got a […]
Month: May 2015
A few days ago I received an Every Door Direct Mail (EDDM) postcard from a local lawn care company offering their services. Now, it doesn’t matter if you’re in the lawn care business, real estate, loan officer, retail, dentist, HVAC, Automotive, etc… you want to pay attention to this critique on this lawn care EDDM […]
When you’re creating a new marketing campaign, do you sometimes just stare into space not sure what to do? Well, when creating a new marketing campaign, one of the popular copywriting formulas you can use is: PROBLEM – AGITATE – SOLVE You first want to address your prospects PROBLEM. Then you want to AGITATE the […]
Crickey, mate! I just got back from the humid-ridden south in the Everglades and saw some Alligators, lizards, and a bunch of other crazy stuff we don’t see around here up north. It was a good time. Anywho, when I got back in yesterday I had a package with my name on it. I opened it up […]