Howdy! I hope you had another wonderful, productive weekend. Do anything fun? Got another “Back-to-the-Basics” Monday with good ‘ole Dan Kennedy! This time it’s from Dan’s book, No B.S. Brand-Building by Direct Response. If you’ve been slacking with your offers lately, or not evening using offers, with your marketing (which, I can’t believe that to be […]
Month: August 2015
I’m a curious person by nature. I like figuring out how things tick and love learning, so I always ask a lot of questions, especially when I don’t know much about a subject. So, I thought, I’d reach out to you, and ask you… What marketing questions do you have? Do you have questions about […]
Whoa? Can you believe the weekend is already over? Seems like summer flew by in a blink of an eye. Oh well, just got to keep plugging away. For today’s “Back-to-the-Basic’s” Monday with Dan Kennedy, we’re going to talk about “testing.” “You cannot trust your own judgment. Test, test, test. Then test some more.” Whether […]
Robert Collier, one of the greatest copywriters of the early 1900s, said, “Enter the conversation already going on in your prospects mind.” What does he mean by this? Well, I’ve got an example of a great direct mail piece I want to share with you that enters the conversation already going on in the prospects mind. […]
Welcome back to another “Back-to-the-Basics” Monday about “Permission.” Most people wait around to get permission to do anything. We’re programmed at an early age to raise our hand to answer a question, to go outside and play, and, heck, to go to the bathroom! So, this programming remains with us throughout our adult lives. In Dan Kennedy’s No B.S. Business Success […]
I don’t know about you, but I enjoy fishing every once in a while. I’m not one of those fishermen who go out every weekend, but I do enjoy it a few times throughout the summer. It’s nice and relaxing, and you get to chat with your buddies. Anywho, a few weeks ago, five of us were out fishing […]
Guess what day it is?!!!! That’s right!!! It’s another… “Back-to-the-Basics” Monday!!! So, I couldn’t find Dan Kennedy this morning. Probably still sick from all the roller coasters a few days ago at Cedar Point! It was a grand ‘ole time!!! Anywho, I want to share with you Dan’s Eternal Truth #1 from his No B.S. […]
When it comes to marketing, you can’t always look at what others are doing and copy what they do. There’s a reason for this… The person you’re copying may have copied it off of someone else and they may not have a clue what they’re doing (Actually, I can tell you… they don’t have a […]
Welcome to another “Back-to-the-Basics” Monday! Today, I want to share with you Dan Kennedy’s Results Marketing Triangle he bases all of his marketing campaigns off of, and you should too! “You have to get the RIGHT MESSAGE to the RIGHT MARKET using the RIGHT MEDIA.” There’s no other way around it. You must get all three of these […]