Month: August 2015

Back-to-the-Basics: Branding

Howdy!  I hope you had another wonderful, productive weekend.  Do anything fun? Got another “Back-to-the-Basics” Monday with good ‘ole Dan Kennedy!  This time it’s from Dan’s book, No B.S. Brand-Building by Direct Response. If you’ve been slacking with your offers lately, or not evening using offers, with your marketing (which, I can’t believe that to be […]

[Postcard Example] Enter The Conversation Already Going On In Your Prospect’s Mind

Robert Collier, one of the greatest copywriters of the early 1900s, said, “Enter the conversation already going on in your prospects mind.” What does he mean by this?  Well, I’ve got an example of a great direct mail piece I want to share with you that enters the conversation already going on in the prospects mind. […]

Back-to-the-Basics: Permission

Welcome back to another “Back-to-the-Basics” Monday about “Permission.” Most people wait around to get permission to do anything.  We’re programmed at an early age to raise our hand to answer a question, to go outside and play, and, heck, to go to the bathroom!  So, this programming remains with us throughout our adult lives. In Dan Kennedy’s No B.S. Business Success […]

Back-to-the-Basics: Decision

Guess what day it is?!!!! That’s right!!! It’s another… “Back-to-the-Basics” Monday!!! So, I couldn’t find Dan Kennedy this morning. Probably still sick from all the roller coasters a few days ago at Cedar Point! It was a grand ‘ole time!!! Anywho, I want to share with you Dan’s Eternal Truth #1 from his No B.S. […]

Back-to-the-Basics: Marketing Triangle

Welcome to another “Back-to-the-Basics” Monday! Today, I want to share with you Dan Kennedy’s Results Marketing Triangle he bases all of his marketing campaigns off of, and you should too! “You have to get the RIGHT MESSAGE to the RIGHT MARKET using the RIGHT MEDIA.” There’s no other way around it.  You must get all three of these […]