Wow. Just wow. On Tuesday, I saw a post on Facebook about an employee at a local bakery who denied service to a blind woman with a service dog. If you’re a business owner, you know you can’t deny someone who has a service dog. Where ever the human goes the dog is allowed to […]
Month – October 2015
You want to succeed? You want to grow your company? You want to have a flood of customers and clients at your door waiting to buy your products and services? Then I have two words for you… TAKE ACTION That’s it. TAKE ACTION If you’re not taking action then you’re not doing anything. How do […]
Have you ever had a great idea for a new marketing campaign and it just fell flat on its face, and you’re over there scratching your head trying to figure out what went wrong? Well, what went wrong was you didn’t have a strong marketing foundation. What do I mean? Well, when you build a […]
One thing I always hear Dan Kennedy say is, “Don’t be boring.” Really, who likes boring?? You don’t want to be a boring person, nor do you want to create boring advertising! This brings me to an advertising axiom I got from one of my favorite books on copywriting, Making Ads Pay: Timeless Tips for Successful […]
When I first started working with a top producing real estate agent, we were mailing out the standard “Just Listed/Just Sold” postcards you see every other agent sending out (well, the one’s who actually market). And, like all the other agents, we offered a free CMA (Comparative Market Analysis). Pretty boring right? Our prospects knew […]
Welcome back to another “Back-to-the-Basics” Monday with Dan Kennedy… Brought to you by little ‘ole me, the Duke of Marketing. We’re really getting back to the basics today. This is Dan’s #1 rule, of his 10 rules to transforming your business into a more powerful direct marketing business. Can you guess what is it??? 5 4 […]
A couple of weeks ago, I was listening to local Christian radio station and they had an all day request to get help with Feed the Hungry (FeedTheHungry.org). Feeling generous that day I decided to call up and help. The lady I spoke to, Kim, was very friendly and took all my information. She even asked if […]
Today’s “Back-to-the-Basics” is going to be a little more than “basic.” The first half I’ll share Dan’s 5 generic E-Factors (Emotional Factors… basic), and the second half will be additional E-Factors to Affluent Buyers (a little more than basic). In Dan Kennedy’s book, No B.S. Marketing to the Affluent, Dan says: “Everybody’s buying behavior is […]
Got to love technology. You know why?! Because it makes it sooo easy to personalize all of your marketing campaigns. On Tuesday, I received a personalized postcard (5″ x 10″ which opens to a big 10″ x 10″ square) with my name written all over it, along with the year/make/model of my car. Why was […]
