Ever make a comment or question on a business’s Facebook page only to be ignored? How about sending an email to a business and never getting a response? Lately, I’ve been seeing a lot of businesses and non-profits who have Facebook pages and only seem to be active in posting, but not responding to visitor […]
Month: November 2015
HAPPY THANKSGIVING!!! Today in the United States we’re celebrating Thanksgiving. Back in 1863, President Abraham Lincoln proclaimed a national day of “Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens” on the last Thursday of November. Not only do I give thanks to God, who has provided me with everything I have, […]
Today’s “Back-to-the-Basics” comes from The Dan Kennedy Letter in the No B.S. Marketing Letter. It’s the secret to getting what you want. Are you ready?! “The secret to getting what you want is to only invite what you want in.” Here’s the rest of the excerpt from the letter… “This is a metaphysical secret, a […]
Wow! I can’t believe it’s been one year… one year since I made my first purchase at Pens.com. And, no, I didn’t remember when I made my first purchase, Pens.com sent me a ‘reminder email’ with an offer of 20% off ANY purchase as a “Thank You!” You know I’ve been a big fan of […]
Happy Monday! Not sure about you, but here we’ve been having some beautiful weather lately. Sunny skies in the 60s (Last year at this time it was snowing and 20 degrees… burrr). Welcome to Cleveland. Now, you’re probably thinking, “So what?!” So what?! So WHAT?!!! I’ll give you so what!!! Here’s a quote from the […]
Ideas… where can you get new ideas for your advertising and marketing campaigns? How come it seems some people can always come up with new ideas, and you struggle to get your thinking cap on?! So, how can you come up with new ideas for your advertising and marketing campaigns? Well, I got news for you. […]
Dazed and confused. Is that what you’re doing to your prospects, making them dazed and confused about your products and services through your advertising? If so, then Dan Kennedy can shed some light on this for you… Confused prospects tend to do one thing and one thing only – NOTHING “The safest path to success in […]
One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]
Good morning! It was another beautiful Halloween and weekend here in Cleveland. Seems the warm weather has rolled in and will be staying for the week. YEAAAAH! Today’s “Back-to-the-Basics” is from Making Ads Pay by advertising legend John Caples. When ever you’re creating a new ad or marketing campaign remember this… “We must realize that […]