I want to wish you and your family a very Merry Christmas! Please remember the real meaning of this day… And, thanks for a great 2015!!! See you in 2016. 🙂
Month: December 2015
If you weren’t watching the Miss Universe 2015 Pageant then I’m sure you’ve already heard by now… The host, Steve Harvey, made a huuuge (as The Donald would say) mistake when he announced the wrong Miss Universe 2015 winner. Social Media and the news stations blew up last night over the mistake. A lot of people condemning […]
*I just wanted to do a little Throwback Thursday from an article I originally published on May 22, 2013 about my first real experience with Marketing. Enjoy!* We all remember our first job. Some may have been hired at the local McDonalds, others may have waited tables. Me? I landed a job with an accounting (CPA) firm! I […]
Be honest with yourself… How persistent are you with your marketing? Do you have a Marketing System in place, or are you doing the “One-and-Done” type of marketing where you just send out one postcard or one email, heck, even pick up the phone and call once, but never follow up a second or third […]
Don’t let the title fool you. Just because it says, ‘mail-order’ doesn’t mean this isn’t for you. Anywho, these 7 Deadly Mail-Order Mistakes come from the late-great Maxwell Sackheim in his book, Billion Dollar Marketing (Great book by the way. If you can find a copy I suggest you snatch it up). Let’s get to […]
Good evening!!! I bet you thought I forgot about doing a Back-to-the-Basics today. Whelp, sorry to disappoint, but here I am! Today’s Back-to-the-Basics comes from Dan Kennedy about LISTENING. “In selling, you should be listening WITH PURPOSE. Not just to build rapport, not to be polite, not to flatter, not to seduce, but more for […]
The National Pen Company (NPC) does it again! I’ve shared my experience and other direct mail examples from NPC before, but this time they have done it again. What’s coming up next month? The New Year! What better way to market to your clients than by sending them a calendar for the year! Not only is this […]