If there’s one business in the world that knows all about customer service then it’s Disney! I’m going to share with you the 7 Keys to Disney’s Success from the book: Inside The Magic Kingdom: Seven Keys to Disney’s Success by Tom Connellan. 7 Keys to Disney’s Success: The competition is anyone the customer compares you […]
Month: January 2016
Welcome back to another ‘Back-to-the-Basics’ Monday! This is going to be a quickie but a goodie. Here’s some words of wisdom from none other than the ‘Millionaire-Maker Marketing Guru’ himself, Dan Kennedy! “Even a blind hog finds a truffle once in a while – as long as it keeps poking around.” Keywords: ‘Poking around’ You […]
First off, I’d like to apologize. I’ve neglected to tell you about one of the best marketer’s secret weapons to following up with your prospects, customers, and clients. I use this all of the time for my sites and, actually, I’m using it every time I send you a new post, a new email, or even when you signed […]
Happy Monday from snowy Cleveland, Ohio! If you’re in Cleveland now, then my opening statement would make sense because ‘snow’ is what we’re all thinking right now, since we’re expecting up to 8 inches of heavy snow. This brings me to our Back-to-the-Basics for today. Today’s quote is from Robert Collier, one of the greatest […]
You know something… I love-Love-LOVE getting direct mail. Sure, a lot of it is, ahum… ‘junk,’ but you can really learn a lot if you study it (you should see my swipe file… wowzers!). Before I share this direct mail example from a nonprofit, start saving your mail and creating your own ‘swipe’ file and […]
Is it me or is time flying? It’s already the 11th day in the New Year… so, how are you doing with your marketing? Today’s Back-to-the-Basics comes from Dan Kennedy in his book No B.S. Direct Marketing: Results Rule. Period. This is Rule #9 out of Dan’s 10 No B.S. Marketing Rules… and, I say, […]
On Monday, I’m taking a shower and I couldn’t help but notice the little waterdroplets running down the glass shower door. A few bold drops were the first to start running down, creating paths. Then, as more droplets built up, they started falling too. And, you know what happened? As they started falling they eventually […]
Wow, can you believe it’s already 2016? Sounds like the future or something… Whelp, let’s get right into it for another round of Back-to-the-Basics Monday! Got to get your mind thinking on the right track for the start of the new year. Here’s a great saying from copywriting and marketing legend John Carlton (from his book […]