Before I get to another Back-to-the-Basics, I just want to congratulate Jess for winning February’s giveaway! Jess won a copy of No B.S. Trust-Based Marketing by marketing-master Dan Kennedy. Congratulations! (If today wasn’t your Leap day… I mean, lucky day, you can still get a copy of No B.S. Trust-Based Marketing HERE) Now off to another ‘Back-to-the-Basics!’ […]
Month: February 2016
Your prospects, customers, and clients are bombarded by thousands of marketing messages a day. So what can you do to be on the top of the pile to be sure your marketing message is being seen and read by your prospects, customers, and clients? The best thing you can do is hit ’em right at home… […]
This past week I was in VA Beach helping my dad because he just had surgery on his foot. Thankfully, he’s healing up really well and should be well on his way next week! Phew Oh, and it actually snowed about an inch while I was down there… and I was amazed to see schools […]
Today’s Back-to-the-Basics is great if you target the affluent market, but it does work with any market. In Dan Kennedy’s book, No B.S. Marketing to the Affluent, Dan says: “To de-link price from product, you must attach price to something else.” What does that mean? Well, how many people do you know go to the grocery […]
One question that I see come up often is about Lead Generation Magnets. So, I thought I’d share a post I did about ‘Lead Generation Magnets’ back in January 2015, along with a REAL postcard that was sent via the USPS’s Every Door Direct Mail. Be sure to take notes and implement what you see […]
What’s the most important thing with any relationship, whether it be business, personal, with your dog, etc.? It’s TRUST. From Dan Kennedy’s book, No B.S. Trust-Based Marketing, he says: You can get laid with lust. But you get married and stay married with trust. Think about it. Most business owners get a customer to make […]
UPDATE February 29, 2016: (Congratulations to Jess! She is the winner of the No B.S. Trust-Based Marketing book! Also, I want to thank everyone who participated! Don’t forget every month you’ll have a chance to win something!) So I’m toying around with the idea of doing monthly giveaways. Is this something you might be interested in? […]
There’s nothing I hate more than seeing the same old ‘boring’ marketing that most businesses use like, “I sell real estate. Call me!” or “I’m a plumber. Call me when your sink leaks.” Boooring. So, today’s Back-to-the-Basics is about… STOP being BORING and START being OUTRAGEOUS Here’s an example of a mini trash can I used […]