Today I have a guest blog post for you about the secret of getting referrals by marketing legend Dan Kennedy (more info in his bio below). Enjoy! Renegade Millionaire By Dan Kennedy The Secret of Getting Referrals There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. […]
Month: March 2016
Today’s ‘Back-to-the-Basics’ is more of a rant, but still a good lesson. The other day I found a great deal on eBay for books that I would really like to get and resell (that’s how good of a deal this is). The deal was so good I made a commitment to buy 50 of them right then […]
Lately, I’ve been seeing a lot of questions around creating a Unique Selling Proposition (USP). So, I thought I’d give you some tips on creating your own USP for your business. For an effective Unique Selling Proposition you need to be able to answer the following question: Why should I, your prospective customer, choose to do business […]
I’ll tell ya, Cleveland has some crazy weather. Yesterday when I woke up it was snowing pretty good (I guess mother nature didn’t get the memo that it’s Spring). Looked like we had about half an inch to an inch of the white stuff all over the yard. By the afternoon… it was all gone. […]
A couple days ago I received a postcard in the mail. It was a 4.25″ x 5.5″ sized postcard, which means teeny-tiny. I couldn’t help by noticed the front of the postcard with the pictures on it. I was wondering what services this postcard is marketing and, besides the pictures, the only word on the front is ‘SPRING.’ After […]
Today’s ‘Back-to-the-Basics’ Monday is brought to you by master marketer Dan Kennedy. How can you magnetically attract your perfect prospects, customers and clients? Dan says to… “Match Bait to Critter” I just love that. Match bait to critter! Say you want to attract deer to your yard. Would you put out a can full of […]
*It’s Throwback Thursday! Today’s post was originally published in March 2014, about collecting your prospects’, customers’, and clients’ contact info and figuring out their LTV or Lifetime Value of a Customer. (Did you know your best customers are you existing customers?!!) Enjoy! So, a customer comes into your business and buys a product from you. […]
Today’s ‘Back-to-the-Basics’ is from John Caples’ book, Making Ads Pay. Most of yes are always trying to sell our products and services to everyone who walks through the door. We’re always trying to make everybody happy. But that shouldn’t be the case… “Don’t try to sell everybody and end up selling nobody. In shooting big […]
Whelp, that was interesting… I did my very first giveaway in February. It was for a free copy of the No B.S. Trust-Based Marketing book, and to enter all you had to do was be a current subscriber and comment on the 3 changes you’d make to an ad I had pictured. I thought it […]