I’ve mentioned this comic a long time ago (and actually post it on a marketing forum), but I want to bring it back up because it’s a great example of what Direct-Response Marketing is! I laugh every time I see this comic. How can marketing get any better than this?? You’re a window repair business […]
Month: April 2016
Today I’m sharing with you the Million Dollar Marketing Lesson by Dan Kennedy in the April 2016 No B.S. Marketing Letter. As I was reading I couldn’t help but think how important this lesson is for, especially when it comes to copywriting for your marketing campaigns and creating headlines, the ‘set-up’, and copy efficiency. Without […]
Ahola! Today’s ‘Back-to-the-Basics’ is very simple, yet sometimes hard to do. BREATHE! Yep, that’s it. Breathe! Sometimes you need to step back and take a breather. You’ve been toiling in the sun doing hard work (getting, keeping, and servicing customers) that you just need to breathe for once. Take a look at what you’re doing […]
I have detailed notes for you on The Ultimate Sales Letter by Dan Kennedy. Feel free to print them out and keep them handy when you’re creating your next sales letter or marketing campaign. Enjoy! Detailed Notes from The Ultimate Sales Letter by Dan Kennedy The goal is understanding. To persuade someone, to motivate someone, […]
So, I don’t know what’s up with Mother Nature here in Cleveland. She obviously didn’t have clear instructions that it’s Spring so she needs to bring Spring weather. Who wants 5 inches of snow in April? Not me. Anywho, most people don’t give their prospects, customers, and clients ‘clear instructions’ on they you want them to do next. […]
Doing a little ‘Throwback Thursday’ today! This is an article I wrote back in 2013 (Yikes, has it really been that long ago?). It’s about Victor Schwab’s book, How to Write a Good Advertisement: A Short Course In Copywriting. Enjoy! If you like writing your own ads and sales letters then you’ll love How to Write a Good […]
It seems I’m doing it backwards… I was always a curious person growing up, but one thing I didn’t do was read. Heck, when we had school assignments to read a book and write a report I’d scan through the book, pick up some points, search online (wasn’t as good as it is today), and […]