Month: April 2016

Back-to-the-Basics: Breathe

Ahola! Today’s ‘Back-to-the-Basics’ is very simple, yet sometimes hard to do. BREATHE! Yep, that’s it.  Breathe! Sometimes you need to step back and take a breather.  You’ve been toiling in the sun doing hard work (getting, keeping, and servicing customers) that you just need to breathe for once. Take a look at what you’re doing […]

[Detailed Notes] The Ultimate Sales Letter

I have detailed notes for you on The Ultimate Sales Letter by Dan Kennedy.  Feel free to print them out and keep them handy when you’re creating your next sales letter or marketing campaign.  Enjoy! Detailed Notes from The Ultimate Sales Letter by Dan Kennedy The goal is understanding.  To persuade someone, to motivate someone, […]

Back-to-the-Basics: Clear Instructions

So, I don’t know what’s up with Mother Nature here in Cleveland.  She obviously didn’t have clear instructions that it’s Spring so she needs to bring Spring weather.  Who wants 5 inches of snow in April?  Not me. Anywho, most people don’t give their prospects, customers, and clients ‘clear instructions’ on they you want them to do next. […]