Everywhere I look… and I still can’t believe all of the worthless marketing out there. I get the same ‘ole boring mail which just states the name and contact information of the business. I see billboards that businesses use for ‘branding.’ Really, all I see is garbage. They don’t have a headline. No offer. No Call-to-Action. Nothing-Nadda-Zip When you’re creating […]
Month: May 2016
Ever sit down to start to write a new sales letter, book, or marketing campaign but just stare off into outer space because you don’t know what to write? Whelp, lucky for you I have a simple solution for you to overcome writer’s block. It’s really easy. Ready? The solution to overcome writer’s block is […]
Before I get to today’s ‘Back-to-the-Basics’ I just want to know, how did Mother Nature treat you this weekend?? She sure did like to play games here in Cleveland this weekend. The weather was crazy… After a winter that wasn’t really a winter, winter decided it was time to show the little white snowflakes. Seriously, the middle […]
Today I have a great guest article to share with you by marketing legend Dan Kennedy (more info in his bio below). He’s going to talk about which gets read more… Ads or Articles? Do you know which one gets read more? Whelp, if not, you’re about to find out. Enjoy! Renegade Millionaire By Dan Kennedy […]
Today’s Back-to-the-Basics is a little different. It doesn’t have a direct line to marketing, but it is indirect. So I ask, how would you like to have a more productive day? If you’re like me then you’re saying, “Of course, David, I want a more productive day! How can I do this?!” Well, I have three […]
One of the most important things in advertising and marketing is knowing how to write copy! That is, how to put words together that sell your prospects, customers, and clients to buy from you. In Maxwell Sackheim’s book, Billion Dollar Marketing, Sackheim gives some basics for understanding advertising. (Sackheim is the main man behind the ‘Book […]
One of the greatest copywriters ever to live was Gary Halbert. If you can get your hands on the few books he wrote, or the many ads he has written, then do so as fast as you can! Gary used to ask a question at his seminars. He’d ask (paraphrased), “If we decided to compete […]