Today’s special guest article is by none other than the Millionaire-Maker himself, Dan Kennedy! Enjoy! The Renegade Millionaire Way by Dan S. Kennedy The Truth about Quitting My father told me that the reason doctors whack babies on the ass immediately after they are born is to communicate a fundamental truth they need to know […]
Month: June 2016
Wowzers! Not sure if you’ve heard, but the Cleveland Cavs had their Championship Parade in downtown Cleveland today. And can you guess how many people showed up? Estimates were at 1.3 million people. That’s 1,300,000 people downtown. That’s like a fourth of the population for all of Northeast Ohio. Crazy! But, how in the world did […]
I’m sure you’ve heard by now that the Cleveland Cavaliers won their first championship EVER!! Yep, their first! And, it’s the first time in 52 years that a Cleveland sports team has won a championship. (Finally, the drought is over!) This brings me to… DON’T EVER GIVE UP! never-Ever-EVER give up! If you have something […]
I received an ‘OK’ postcard for a Frozen Yogurt & Juice Bar Café that was mailed using the USPS’s Every Door Direct Mail (I love-Love-LOVE EDDM)! Now it wasn’t a perfect postcard, but it had a lot going for it. The first thing that grabbed my attention was the size. It was a perfect square (6.5″ […]
As I was going through the most recent issue (June 2016) of the No B.S. Marketing Letter, Dan Kennedy mentioned the definitions of Direct-Response Advertising and Direct Marketing. It’s very important to know the difference between the two and to be sure you’re using them with your business. Here’s Dan’s definitions of both… Direct-Response Advertising: […]
The other day as I was walking out of the grocery store I noticed a local business directory that I’ve never seen before. It’s like the Yellow Pages except no where near as big. And, as a marketer, I couldn’t pass up on getting one to look through it (Got to check out the ads, you […]
If you’re like me you’re always wondering how to come up with successful ideas. It could be for a new marketing campaign, new business, an idea to just have fun with friends, and the list could go on and on. Today’s lesson, which I’m filing under the ‘Back-to-the-Basics’ because once you read it the light […]
I originally published this post in December 2013, but feel it’s a lost art when it comes to marketing. So enjoy! It’s been one your since I was sending out regular postcards to home sellers whose houses have expired off the MLS (I’ve sinced changed to 3D Mail. Click Here to check out my 3D […]