As I was reading through my *No B.S. Direct Marketing Letter, Dan Kennedy was talking about another marketing legend, Denny Hatch. What Denny said is absolutely true, but most don’t believe it. Here’s what Denny said: “We don’t tell direct mail anything; It tells us.” What does that mean? We don’t tell direct mail anything; […]
Month: August 2016
Originally posted August 2015, but it’s a perfect example of the old saying by copywriting legend Robert Collier… “Enter the conversation already going on in your prospects mind.” So, what’s everyone talking about at the end of August?? Well, keep reading to find out and see some great postcard examples! Oh, and the reason I […]
Wow, I can’t believe how fast time goes. Today is another Throwback Thursday, and this article is from June 2013. Seriously, where does the time go?! Anywho, don’t get a customer to make a sale, ok? Read on to find out what you should do! Enjoy. With the lack of follow up from businesses that […]
So for the past week I sent out a few emails to you about the no-cost Total Business Growth Accelerator livecast that Dave Dee (Marketing Genius) of GKIC was hosting. Now I know some of you couldn’t be there, so I figured I’d share some of my notes with you… Ain’t I a swell guy? […]
Sheesh, feels like forever since I’ve done a ‘Back-to-the-Basics’ Monday, but have no fear… It’s BAAACK! Today’s ‘Back-to-the-Basics’ comes from Dan Kennedy’s book, The Ultimate Sales Letter. No matter how you’re selling, whether it’s from your office, phone, stage, postcard, sales letter, social media, etc. successful selling is… what? Dan says: “All successful selling is […]
When you’re creating a new marketing campaign, do you sometimes just stare into space not sure what to do? Well, when creating a new marketing campaign, one of the popular copywriting formulas you can use is: PROBLEM – AGITATE – SOLVE You first want to address your prospects PROBLEM. Then you want to AGITATE the […]