A couple of weeks ago, I was listening to local Christian radio station and they had an all day request to get help with Feed the Hungry (FeedTheHungry.org).
Feeling generous that day I decided to call up and help. The lady I spoke to, Kim, was very friendly and took all my information. She even asked if I’d like to sign up for their email newsletter and I said sure (See that, she got my permission to continue sending more information in hopes of more donations… smart!).
Well, last week, I received a small hand written envelope from Feed the Hungry. Inside… it was a “Thank You” card from Kim.
The “thank you” card was personalize, “Dear David,” and was signed by Kim (yep, her real signature). But, the rest of the text was printed, which didn’t bother me.
I was actually pretty shocked. How many people/companies actually ever send out a thank you card??? Heck, how many actually send follow-up marketing material?! Not too many.
I know, the title of this post is “Follow-up.” Well, sending the thank you card was a follow up! Another touch. Think I’ll remember them in the future? You bet.
Now, there’s many different methods you can use to follow-up and many different reasons.
Here are a few different methods you can use to follow-up:
- Pick up the phone and call
- Send an Email
- Send Direct Mail (Best)
- Retargeted Ad
Different reasons to follow up:
- Just to say, “Thank you” for being a customer (just like Feed the Hungry).
- To find out if your customers have any questions about your product/service.
- You could share tips that may make your product/service more helpful to your customers.
- You could upsell other products/services that compliment what your customers just bought.
- You’ve already sent a sales letter with a deadline, now you want to mention the deadline is looming in the horizon, so they must ACT NOW.
These are just a few different methods and reasons your should use to follow-up with your customers and clients.
Don’t spend a lot of money on your marketing just to let your customers/clients slip through the cracks. Because… they will go somewhere else in the blink of an eye.
Have you been guilty of not following-up with your customers/clients? How has it cost you moolah?
Be sure to leave your answers in the comment section below.
Now go take action!