One thing that I hate seeing about advertisements is… most businesses never offer anything. Nothing, nada, zip.
One of the key components to Direct-Response Marketing is ALWAYS having an offer in all of your advertising. Whether it’s postcards, ads in a magazine or paper, website, flyers, brochures, etc. always have an offer.
What can you offer? Well, can you offer a little premium (re: gift) to new customers? Buy one get one free? Save 40% by responding before… Get a special FREE report… etc. and etc.
All of these are offers. If you are in the personal finance industry, you could offer a free report on how to save $700 every month starting now. Maybe you are in the health foods business. You could offer a free report on how eating so-and-so can help you lose the extra 10 pounds of fat you’re trying to burn.
In the multi-billion dollar pet business? You can offer FREE samples of dog treats or toys. Make sure to make the offer irresistible. **NOTE: It is ok to lose money to gain a new customer. You must think long term. How much is that customer worth next month? Maybe a year from now or 10 years from now. How many people has that customer referred to you? Think about it…**
Also, instead of a free report you could offer a DVD or CD interview from you with a special guest. The offers are limitless. Just be sure to tie it into your marketing and make sure you ALWAYS have an offer.
Now go take action!