So far, I’ve sent out to 33 expired listings.
Here is how it breaks down:
- 4 of the expired listings just started on the campaign (sent postcard two days ago);
- 10 of the listings either relisted, sold, or was returned to me because no forwarding address;
- 19 of the expired listings made it all the way through the third round (Trash Can round!);
- 1 response!
Finally! I got a response. The man said he kept the letter from the trash can because it said not to throw away this opportunity. Awesome!
Unfortunately, the guy turned out to be a total… well, I’ll leave that up to your imagination. So, we refused the listing. But, I got a response!
Now, if only more expired listings would come on the market I can get the numbers up faster and get more responses and more listings!
Are you doing any 3D mailings? How about any direct-response marketing?
Now go take action!