Back-to-the-Basics: Don’t Be Another Salesman

What a great weekend!  Went to my cousin’s wedding, although it rained the whole time (it was an outdoor reception, though we did have a big tent), it was a blast!  Great to see family and friends.

It’s crazy how fast time goes.  I’ve been helping my uncle prepare for my cousin’s wedding for about a month now, and it’s all over with.  Time flies, so enjoy the limited time you got.

Anywho, I got another great “Back-to-the-Basics” Moneday for you with Dan Kennedy.  This time it’s from Dan’s book, No B.S. Trust-Based Marketing, and it’s about being a sales(wo)man.

Ready for it?…

“I can’t think of a bigger handicap in selling than to be seen as, perceived as, thought of, or felt as another salesman.  This must be avoided at all costs!”

Ever walk into a clothing store and the sales staff is on your like flies on poop?!  Well, don’t be those flies… I mean, those salesmen!

You want to be perceived as a “trusted advisor.”  Someone who’s out for the client’s best interest.

So, which are you, the fly or the trusted advisor?  Oh, and how was your weekend?!  Preparing for the fall?

Be sure to leave your comments below.

Now go take action!

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