Back-to-the-Basics: Trust

What’s the most important thing with any relationship, whether it be business, personal, with your dog, etc.?


From Dan Kennedy’s book, No B.S. Trust-Based Marketing, he says:

You can get laid with lust.  But you get married and stay married with trust.

Think about it.  Most business owners get a customer to make a sale without ever building trust.  Then they never hear from their customer again.

Smart business owners build trust by making a sale to get a customer… for life!

A few ways you can build trust:

  • Constantly advertising (via direct-response marketing of course) so you’re always in your prospects and customers mind.
  • Do what you say you’re going to do… and do a little more.
  • If you offer a guarantee on your products or services then honor it.  If someone wants a refund give it to them without hassle.  It’ll only help you get more customers and clients in the long run.

If you haven’t already, be sure to start building trust today!

If you’d like to learn more about Trust-Based Marketing, you can get your chance to win a FREE copy of Dan  Kennedy’s No B.S. Trust-Based Marketing by Clicking Here for instructions on how to enter to win!  (Drawing will be February 29 at noon)

Now go take action!

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