*It’s Throwback Thursday! Today’s post was originally published in March 2014, about collecting your prospects’, customers’, and clients’ contact info and figuring out their LTV or Lifetime Value of a Customer. (Did you know your best customers are you existing customers?!!) Enjoy! So, a customer comes into your business and buys a product from you. […]
So for today I have my notes from reading How I Raised Myself From Failure To Success In Selling by Frank Bettger (this book is back from the earlier 20s… and I highly recommend it!). This will be note style so there’s really no order, just lots of great sales information which will also help […]
I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]
Today is a guest post from the Marketing Genius himself… Dan Kennedy (AKA: The Millionaire Maker)! Dan is going to talk about the 5 UN-creative thoughts about creativity. Enjoy! 5 UN-Creative Thoughts About: Creativity Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced is sin […]
If you like writing your own ads and sales letters then you’ll love How to Write a Good Advertisement by Victor Schwab. Schwab says there are five fundamentals in writing good advertisements: 1. Get Attention 2. Show People an Advantage 3. Prove It 4. Persuade People to Grasp This Advantage 5. Ask for Action Let’s […]
Hahaha! This was one of my first articles I wrote on Duke of Marketing. I got a good laugh out of it, and it’s a quick read with a great lesson which most people miss with their marketing. Enjoy! Let me guess, you put an ad in the paper, sent out a few postcards and […]
The rumors are true! After a couple of months of slowing down… Dan Kennedy (the Millionaire Maker Marketing Genius) is back in full force writing his articles in the No B.S. Marketing Letter! Woot-Woot!! One of Dan’s most well known Marketing Secrets (which you can occasionally find in the No B.S. Marketing Letter) is his […]
One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]
The other day I was reading my February 2017 issue of the *Doberman Dan Letter, and Doberman Dan was going over some copywriting tips. You know… your marketing campaigns are just salesmanship in print! Well I wanted to give you a quick rundown of what Doberman Dan had to share. This will be quick, with lots […]
This article was originally published in March 2016. The only update I have is… about two weeks ago I received another postcard from the same real estate agent! And guess what… it wasn’t any better. *face slap* Whelp, enjoy! Oh, and be sure you DON’T do this with your marketing or I WILL FIND YOU […]
