It’s getting pretty chilly here in Cleveland, but I do love the fall weather with the leaves changing and the smell of fresh, crisp air! 🙂
Today’s ‘Back-to-the-Basics’ is brought to you by Dave Dee… The Psychic Salesman!
Last month Dave wrote an article in the *No B.S. Marketing Letter and what he said really stuck out to me… especially since it’s a basic marketing principle!
Here’s what Dave said:
Your Lead Generation Magnet needs to offer a SOLUTION to a problem they are having. Remember that people rarely are motivated or searching for prevention. They are searching for a solution to a problem or need they ALREADY have.
Did you catch that? You need to offer a SOLUTION to a PROBLEM your prospects are currently having.
Most people wait to buy an alarm system until after their house is broken into, not before.
So how are you marketing to your prospects? Are you offering preventative measures, or are you offering solutions to their problems?
Let me know in the comments below.
Now go take action!
*If you’d like more marketing and sales strategies then get your no-cost 60 day trial membership from GKIC and get a marketing kit, and two issues of the No B.S. Marketing Letter! Click Here or visit: www.NoBSMarketingLetter.com to start your free 60-day trial today! Oh, and did I mention this is a real and paper print product?! But, you won’t have to wait until it comes in the mail to start getting marketing and sales strategies… you’ll get instant online access too! Enjoy!