I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]
Category: Back-to-the-Basics
Howdy-doo!! So I was reading through the January 2017 edition of the No B.S. Marketing Letter and Dan Kennedy (you know, the Marketing Millionaire Maker) was talking about looking at what’s being done around you and know that YOU can do it too! So, I wanted to share what he said below. Here’s Dan’s quote: […]
Seems I haven’t done a “Back-to-the-Basics” in a while, so today I want to share with you a quote from the marketing genius, Dan Kennedy. In the November 2016 issue of the No B.S. Marketing Letter, Dan was talking about waste. And not just any waste but… Dumb waste. I’m sure you’ve seen a lot of […]
The headline says it all. Life, not just marketing, is ALL about Taking Action. If you’re not moving you’re not growing. Regards to life, I had an old boss who always said “Action means life.” Think about it, if you’re not moving you’re dead. Well, the same goes with marketing your business. If you’re not […]
Happy Monday! I’ll tell you what… here in Cleveland we had some crazy weather the past few days. On Friday we hit a record high of 74 and on Saturday the high was in the 30s and we had 3 inches of snow. Hmm… mother nature must be playing some tricks on us or something, […]
Gooood morning!!! It’s another beautiful day in Cleveland, Ohio! For today’s “Back-to-the-Basics” I want to share with you a quote from the book, Inside the Magic Kingdom: Seven Keys to Disney’s Success by Tom Connellan. If you’ve never read the book I highly recommend it and you can find my little summary HERE. Anywho, when […]
Desire: A strong feeling of wanting to have something or wishing for something to happen. We all have desires. I’m sure you could start naming off dozens of your own desires, but… what are you customers’ and clients’ desires? What is it that they really want? If you’re selling a vacuum cleaner, what is the desire […]
Happy Halloween! Today the little ghouls and goblins will be running around the streets collecting candy from unsuspecting victims! ha, well, not really unsuspecting victims but still… Which brings me to… holidays! If you’re ever stuck looking for marketing ideas then you can always count on holidays. I want to share with you this email […]
Welcome back to another ‘Back-to-the-Basics’ Monday! I’m your host, the Duke of Marketing, David Hunter (say it in a nice French accent, ha). Reviewing John Caples copywriting book, Making Ads Pay, I stumbled across a great saying. John said: “Don’t force the reader to think. Do his thinking for him.” Ah, yes! We mere humans […]
Happy Monday! It’s getting pretty chilly here in Cleveland, but I do love the fall weather with the leaves changing and the smell of fresh, crisp air! 🙂 Today’s ‘Back-to-the-Basics’ is brought to you by Dave Dee… The Psychic Salesman! Last month Dave wrote an article in the *No B.S. Marketing Letter and what he […]