Originally posted in 2015. Enjoy! Good evening!!! I bet you thought I forgot about doing a Back-to-the-Basics today. Whelp, sorry to disappoint, but here I am! Today’s Back-to-the-Basics comes from Dan Kennedy about LISTENING. “In selling, you should be listening WITH PURPOSE. Not just to build rapport, not to be polite, not to flatter, not […]
Category: Back-to-the-Basics
As a business owner or entrepreneur, you care a lot about your business, right?? Well, how about your customers and clients? How about your employees? For today’s ‘Back-to-the-Basics’ I reveal Dan Kennedy’s Eternal Truth #12 found in his No B.S. Business Success book. Ready to hear it?! No one will ever care about your business as […]
I want to share with you my first ‘Back-to-the-Basics’ article I wrote on July 27, 2015. It’s so good it’s got to be read again! Enjoy! For the past couple of weeks, I’ve been doing a “Back-to-the-Basics” on a Facebook Group I’m a part of and I’ve been getting good feedback. So, I’ve decided to […]
As I was reading through my *No B.S. Direct Marketing Letter, Dan Kennedy was talking about another marketing legend, Denny Hatch. What Denny said is absolutely true, but most don’t believe it. Here’s what Denny said: “We don’t tell direct mail anything; It tells us.” What does that mean? We don’t tell direct mail anything; […]
Sheesh, feels like forever since I’ve done a ‘Back-to-the-Basics’ Monday, but have no fear… It’s BAAACK! Today’s ‘Back-to-the-Basics’ comes from Dan Kennedy’s book, The Ultimate Sales Letter. No matter how you’re selling, whether it’s from your office, phone, stage, postcard, sales letter, social media, etc. successful selling is… what? Dan says: “All successful selling is […]
What do you think you’ll say when you’re on your deathbed? Think you’ll say you wish you spent more time working? Think you’ll say you wish you had a bigger house or fancier car or more money? If I had to guess you wouldn’t say any of those. Here’s Dan Kennedy’s Eternal Truth #16 of […]
Wow! It seems like forever since I’ve done a ‘Back to the Basics’ with Dan Kennedy. I’m Baaack! Today, I’m going to share with you Dan Kennedy’s Eternal Truth #15 from his book No B.S. Business Success (I highly recommend finding a copy to add to your library). It’s about never having enough… Dan Kennedy’s […]
I’m sure you’ve heard by now that the Cleveland Cavaliers won their first championship EVER!! Yep, their first! And, it’s the first time in 52 years that a Cleveland sports team has won a championship. (Finally, the drought is over!) This brings me to… DON’T EVER GIVE UP! never-Ever-EVER give up! If you have something […]
As I was going through the most recent issue (June 2016) of the No B.S. Marketing Letter, Dan Kennedy mentioned the definitions of Direct-Response Advertising and Direct Marketing. It’s very important to know the difference between the two and to be sure you’re using them with your business. Here’s Dan’s definitions of both… Direct-Response Advertising: […]
If you’re like me you’re always wondering how to come up with successful ideas. It could be for a new marketing campaign, new business, an idea to just have fun with friends, and the list could go on and on. Today’s lesson, which I’m filing under the ‘Back-to-the-Basics’ because once you read it the light […]