Category: Back-to-the-Basics

BTTB: How Much Do You Care About Your Business?

As a business owner or entrepreneur, you care a lot about your business, right?? Well, how about your customers and clients?  How about your employees? For today’s ‘Back-to-the-Basics’ I reveal Dan Kennedy’s Eternal Truth #12 found in his No B.S. Business Success book. Ready to hear it?! No one will ever care about your business as […]

BTTB: Why Are You Making Sales?

I want to share with you my first ‘Back-to-the-Basics’ article I wrote on July 27, 2015. It’s so good it’s got to be read again!  Enjoy! For the past couple of weeks, I’ve been doing a “Back-to-the-Basics” on a Facebook Group I’m a part of and I’ve been getting good feedback. So, I’ve decided to […]

BTTB: We Don’t Tell Direct Mail Anything

As I was reading through my *No B.S. Direct Marketing Letter, Dan Kennedy was talking about another marketing legend, Denny Hatch. What Denny said is absolutely true, but most don’t believe it. Here’s what Denny said: “We don’t tell direct mail anything; It tells us.” What does that mean?  We don’t tell direct mail anything; […]

BTTB: All Successful Selling Is…

Sheesh, feels like forever since I’ve done a ‘Back-to-the-Basics’ Monday, but have no fear… It’s BAAACK! Today’s ‘Back-to-the-Basics’ comes from Dan Kennedy’s book, The Ultimate Sales Letter. No matter how you’re selling, whether it’s from your office, phone, stage, postcard, sales letter, social media, etc. successful selling is… what? Dan says: “All successful selling is […]

BTTB: On Your Deathbed

What do you think you’ll say when you’re on your deathbed? Think you’ll say you wish you spent more time working?  Think you’ll say you wish you had a bigger house or fancier car or more money? If I had to guess you wouldn’t say any of those. Here’s Dan Kennedy’s Eternal Truth #16 of […]

Don’t Ever Give Up!

I’m sure you’ve heard by now that the Cleveland Cavaliers won their first championship EVER!!  Yep, their first!  And, it’s the first time in 52 years that a Cleveland sports team has won a championship.  (Finally, the drought is over!) This brings me to… DON’T EVER GIVE UP! never-Ever-EVER give up!  If you have something […]

Difference Between Direct-Response Advertising & Direct Marketing

As I was going through the most recent issue (June 2016) of the No B.S. Marketing Letter, Dan Kennedy mentioned the definitions of Direct-Response Advertising and Direct Marketing.  It’s very important to know the difference between the two and to be sure you’re using them with your business. Here’s Dan’s definitions of both… Direct-Response Advertising:  […]