Today’s Back-to-the-Basics is a little different. It doesn’t have a direct line to marketing, but it is indirect. So I ask, how would you like to have a more productive day? If you’re like me then you’re saying, “Of course, David, I want a more productive day! How can I do this?!” Well, I have three […]
Category: Back-to-the-Basics
One of the greatest copywriters ever to live was Gary Halbert. If you can get your hands on the few books he wrote, or the many ads he has written, then do so as fast as you can! Gary used to ask a question at his seminars. He’d ask (paraphrased), “If we decided to compete […]
Ahola! Today’s ‘Back-to-the-Basics’ is very simple, yet sometimes hard to do. BREATHE! Yep, that’s it. Breathe! Sometimes you need to step back and take a breather. You’ve been toiling in the sun doing hard work (getting, keeping, and servicing customers) that you just need to breathe for once. Take a look at what you’re doing […]
So, I don’t know what’s up with Mother Nature here in Cleveland. She obviously didn’t have clear instructions that it’s Spring so she needs to bring Spring weather. Who wants 5 inches of snow in April? Not me. Anywho, most people don’t give their prospects, customers, and clients ‘clear instructions’ on they you want them to do next. […]
It seems I’m doing it backwards… I was always a curious person growing up, but one thing I didn’t do was read. Heck, when we had school assignments to read a book and write a report I’d scan through the book, pick up some points, search online (wasn’t as good as it is today), and […]
Today’s ‘Back-to-the-Basics’ is more of a rant, but still a good lesson. The other day I found a great deal on eBay for books that I would really like to get and resell (that’s how good of a deal this is). The deal was so good I made a commitment to buy 50 of them right then […]
I’ll tell ya, Cleveland has some crazy weather. Yesterday when I woke up it was snowing pretty good (I guess mother nature didn’t get the memo that it’s Spring). Looked like we had about half an inch to an inch of the white stuff all over the yard. By the afternoon… it was all gone. […]
Today’s ‘Back-to-the-Basics’ is from John Caples’ book, Making Ads Pay. Most of yes are always trying to sell our products and services to everyone who walks through the door. We’re always trying to make everybody happy. But that shouldn’t be the case… “Don’t try to sell everybody and end up selling nobody. In shooting big […]
Before I get to another Back-to-the-Basics, I just want to congratulate Jess for winning February’s giveaway! Jess won a copy of No B.S. Trust-Based Marketing by marketing-master Dan Kennedy. Congratulations! (If today wasn’t your Leap day… I mean, lucky day, you can still get a copy of No B.S. Trust-Based Marketing HERE) Now off to another ‘Back-to-the-Basics!’ […]
This past week I was in VA Beach helping my dad because he just had surgery on his foot. Thankfully, he’s healing up really well and should be well on his way next week! Phew Oh, and it actually snowed about an inch while I was down there… and I was amazed to see schools […]