When you think of postcards you probably think of landscapers, real estate agents, home improvement companies, etc., but do you ever think about postcards being used as a hiring tool? Whelp, that’s just what the grocery chain, Aldi, has done! Below is an example of an Aldi postcard that my friend got in her mailbox. […]
Category: Copywriting
You know what really grinds my gears?… When someone uses a template based postcard to send out their mailings so they look like everyone else’s postcards! Arrrggghh For today, I’m going to show you the “fail” of the week. Below you’ll find two sets of postcards set out by two different real estate agents. Pay […]
Wow, it looks like my Newspaper Ad that I shared with you last week caused a little stir with one subscrib… I mean, unsubscriber. (You can check out the newspaper ad HERE). I was originally going to share with you some not so great postcards today, but the message I got from this one unsubscriber […]
You probably read the title and thought, “What’s a newspaper??” Remember those things you would get on Sundays in the mail… big giant gray sheets folded twice with the news and a bunch of ads? Okay-okay, I’m only kidding (maybe). But in all seriousness, I want to share with you a newspaper ad we put […]
Hola! I hope your 2019 is off to a winning start! Mine?… not so much. Started off the year with a cold that spread to my eyes giving me Pink Eyes (Fun-fun). And, as you can see, I’ve already started neglecting the articles here. But, those are just excuses. So here I am. I thought […]
This little “not so much of a secret but many fail to do it” was written waaay back when, but will always be true! So enjoy and be sure to take action at the end! It’s been one your since I was sending out regular postcards to home sellers whose […]
(Note: This is a postcard example I am critiquing that was received from a real estate agent. The examples I give can be used for ANY business, not just real estate.) Last spring I received a postcard from a real estate agent which I critiqued on here. You can see this article by Clicking Here. Well […]
I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]
If you like writing your own ads and sales letters then you’ll love How to Write a Good Advertisement by Victor Schwab. Schwab says there are five fundamentals in writing good advertisements: 1. Get Attention 2. Show People an Advantage 3. Prove It 4. Persuade People to Grasp This Advantage 5. Ask for Action Let’s […]
Hahaha! This was one of my first articles I wrote on Duke of Marketing. I got a good laugh out of it, and it’s a quick read with a great lesson which most people miss with their marketing. Enjoy! Let me guess, you put an ad in the paper, sent out a few postcards and […]