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Copywriting

[Postcard Example] Don’t Look Like Everyone Else!

You know what really grinds my gears?… When someone uses a template based postcard to send out their mailings so they look like everyone else’s postcards!  Arrrggghh For today, I’m going to show you the “fail” of the week. Below you’ll find two sets of postcards set out by two different real estate agents.  Pay […]

[Postcard Example] If You’re Doing This With Your Postcards Then Please Change It Now!

(Note:  This is a postcard example I am critiquing that was received from a real estate agent.  The examples I give can be used for ANY business, not just real estate.) Last spring I received a postcard from a real estate agent which I critiqued on here.  You can see this article by Clicking Here. Well […]

Two Of The Best Marketing Principles From 2,000 Years Ago

I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]