Beside marketing, I also do International Purchasing. Back in December, a new vendor cold called me asking if we could give him a quotation. I told him to give us some info in email. So the vendor gave info on his company and what they sell. Since we already have vendors we like and use […]
Customer Service
*It’s Throwback Thursday! Today’s post was originally published in March 2014, about collecting your prospects’, customers’, and clients’ contact info and figuring out their LTV or Lifetime Value of a Customer. (Did you know your best customers are you existing customers?!!) Enjoy! So, a customer comes into your business and buys a product from you. […]
Gooood morning!!! It’s another beautiful day in Cleveland, Ohio! For today’s “Back-to-the-Basics” I want to share with you a quote from the book, Inside the Magic Kingdom: Seven Keys to Disney’s Success by Tom Connellan. If you’ve never read the book I highly recommend it and you can find my little summary HERE. Anywho, when […]
Today’s special post is from none-other than the Master Marketer… Dan Kennedy! Enjoy! TAIL WAGS DOG Read my Report on Amazon in the June Issue of the GKIC No B.S. Newsletter (details on how to get this for free below), and you might naturally imagine its CEO high above the clouds, dealing with visionary thinking, […]
This article was originally published back in 2014. It’s sooo good that it must be shared again! Enjoy! I live by this… “You Don’t Get What You Don’t Ask For.” Dan Kennedy told this to my sister when she started working for him. My sister told me and I started living my life by this. […]
Originally posted in 2015. Enjoy! Good evening!!! I bet you thought I forgot about doing a Back-to-the-Basics today. Whelp, sorry to disappoint, but here I am! Today’s Back-to-the-Basics comes from Dan Kennedy about LISTENING. “In selling, you should be listening WITH PURPOSE. Not just to build rapport, not to be polite, not to flatter, not […]
Just a little throw back Thursday from June of 2015 (with voice recording). Did you know that each piece in your marketing campaign needs to have it’s own objective? Read and listen below to learn more about having an objective for each piece of your marketing campaign. Enjoy! Seems most people only think about the […]
I want to share with you my first ‘Back-to-the-Basics’ article I wrote on July 27, 2015. It’s so good it’s got to be read again! Enjoy! For the past couple of weeks, I’ve been doing a “Back-to-the-Basics” on a Facebook Group I’m a part of and I’ve been getting good feedback. So, I’ve decided to […]
It was an ordinary day going to the mailbox to get my mail, but what I pulled out… WHOA?!! Ha! I’m sure the above sentence rings a bell (seems everyone is using that as a headline these days). Anyhow, I got my mail and noticed a small handwritten envelope addressed to me using a real, […]
Originally posted August 2015, but it’s a perfect example of the old saying by copywriting legend Robert Collier… “Enter the conversation already going on in your prospects mind.” So, what’s everyone talking about at the end of August?? Well, keep reading to find out and see some great postcard examples! Oh, and the reason I […]
